At the home menu, users can navigate and use the app in four different ways: view stores, scan a page from the catalog or view the current store catalog based on your location, and view kitchen brochure (assumption is that this would change based on IKEA’s promotion, by date of this post, the promotion was all about the kitchen). Like any app, there is an info button for help on features and how to use the app.
The app allows customers to have access to more content beyond the pages of its catalog, which customers can access through smartphones. The app comes with films / videos and other interactive features for a better shopping experience that goes with you where you are.
Using the app I found to be super easy and fun. I was able to browse the catalog on my phone simply by scanning a page where there’s a phone icon and I could get details about the room design, prices, etc. Downloading the IKEA Catalog App on my smartphone and tablet was also very easy to do. You can download the app via your mobile app store (Google play (for Android users).
Below are screenshots taken with my Samsung Galaxy SII
Below are some screenshots from the help menu
Overall, I found the app super easy and fun to use. The page scanner is really sensitive and captures the pages fast. The only thing I didn’t like about it is that when I wanted to view the entire catalog on my phone, it attempted to download the large file onto my mobile phone, which I did not want to do. Note: to use the store locator, you must have GPS feature turn on. I will definitely be using the app at least 2-4 times per week; it’s definitely a great inspirational tool.
What do you think about the IKEA Catalog app? Would you use?
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